Sumessh Menon, founder of Sumessh Menon Associates, shares his reasons for being on our jury and tells us what he is looking forward to in the nominations
It is always a pleasure to both watch and learn from young designers. From our end, we are also always learning about the latest design influences and technological advances in the design field, thanks to such events. For this reason itself, it is an enlightening experience for us designers too.
“I believe that creativity and individuality are what matter the most and, ultimately, that should be the driving force for all design creation.
“It is always interesting to see the creativity that flows from enthusiastic young designers when they are not bound by practical or physical constraints and rigid rules. That is the platform from where we have all begun, and it is very much an eye-opener to go back to those roots and realise how much creative freedom can inspire you!”