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the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior

commercial store interior designer

the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior
the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior

The Beautex Flagship Store

Location
EPI Centre, Pune
Area
3200 sq. ft.
Date Of Completion
January 2016

commercial store interior designer

Spread across a sprawling area of 3200 square feet this showroom is the flagship store of Beautex Industries showcasing their multiple brands of windows and wooden flooring. The very first impression of the space was the amazing natural light that filled up the interiors, which was decided to be retained. Hence one side of the store is entirely made of glass to the light flow into the interiors. The project brief was essentially quite open-ended, but the client's main requirement was that the store retains a very international look, given the fact that it is a label that houses renowned brands including the German brand –Parador. Thus it was apparent that it couldn't be your typical run-of-the-mill store; it had to be evocative of something more, and complement the brands that it would display.

the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior
the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior
the beautex flagship store, sumessh menon associates, interior design firm, commercial store interior designer, creative architecture,  pune architect, multiple brands design german brand, international brands, parador, interior with natural light, natural light interior, wooden floor, sculptor, installations, sculptural ball, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy , architects  & interior designers, interior design-corporate office, interior design-indian homes, best interior designer india, indian office interiors, indian villas interior, best interior, top architects, india best architects, famous interior design, architecture and interior design firm, interior project management design firm, interior design ideas ludhiana, punjab, ahmedabad, surat, indore, calcutta, dubai, south africa, nyc, new york, villas, apartments, bedroom, drawing room, corporate offices, restaurants, best bungalow interior mumbai, best mumbai architect, igen awards, modern interiors, modern hospitality architects, india's best interior associates, retail architect projects, commercial architects mumbai, award winning design, consultancy, architects & interior

Given that this was a store meant to display wooden flooring, I definitely didn't want to use wood for the floors! It was also essential to stay away from the tried-and-the-tested format. So we went with a unique approach for the flooring, with a mild-steel chequered plate screwed on to the floor. We used the wooden flooring of the different brands in a variety of ways. We used it on the furniture and on the walls, almost like installations. We clad the facade in wood as well. We used it everywhere but the floor. I'd also like to mention here that wooden flooring used as installations or sculptural art form an important aspect of my design repertoire, so it was especially interesting to get to work on this store.

I didn't want this to resemble a typical office, where clients and owner sit across a table and conduct their meetings. And given the vast space, it was the perfect canvas to create free-flowing, seamless interiors. To this end, we went with an open conference areas and incorporated the space with interesting pieces of furniture. Of the two conference tables, one is an amoeba-shaped one and the other is made of steel-and-glass with the company details etched into the glass.

There is this large six-foot sculptural ball installed in the entrance foyer area; it's made up of all the different kinds of wood available in the store – a sort of teaser, if you will to what clients can expect to see inside. The store took about 90 days to design, of which one week was dedicated specifically for fitting this door. It took eight to ten people working together to get it done. And we had engineers' onsite to supervise its installation.

Given that this was a store meant to display wooden flooring, I definitely didn’t want to use wood for the floors! It was also essential to stay away from the tried-and-the-tested format. So we went with a unique approach for the flooring, with a mild-steel chequered plate screwed on to the floor.